I chose Futura as a clean, modern sans. I set it in all caps for category headings with a wide track. A bold weight was used for emphasis throughout the document. Ornstein, mikeornstein.com, workplaces, etc. were set in bold Futura for emphasis, followed by a light future (or in the case of the title, preceded by the light variant). Didot was chosen for the body text as a compliment of the geometric sans – a geometric serif with wide variation in thicks and thins to the very constant weight of Futura.
All of Futura (not including the title) is is set in 10pt. Didot is all 9pt.